Nur405 Friedman Family Assessment - 1469 Words

Friedman Family Assessment The Friedman Family Assessment is a tool used to assess the â€Å"family as a whole, as part of the whole of society, and as an interaction system† (Lancaster Stanhope, 2008, p. 569). The Friedman Family Assessment has certain assumptions for the families that are assessed with this tool. These assumptions include the families are â€Å"a social system with functional requirements, a small group possessing certain generic features common to all small groups, as a social system accomplishes functions that serve the individual and society, and individuals act in accordance with a set of internalized norms and values that are learned primarily in the family through socialization† (Lancaster Stanhope, 2008, p. 569). The†¦show more content†¦D and V were both born in the United States. Environmental Data The Pedroza family lives in a single family home with two bedrooms and one bathroom. The house has a formal living room, a dining room, a kitchen, and a family room. The house has a large backyard. There is a back house on the property with a small living room, a bedroom, and recreation room upstairs. The parents of D live in the back house. The city in which they live in, Temple City, has more than 35,000 people. V has worked for a neighboring school district of San Gabriel for the last five years as a behavioral specialist. D works as a certified electrician and his job locations vary from city to city, depending on the location of the next job. The Pedroza family is very active in their city. Their children play baseball and softball at the local park and actively participate in coaching and volunteering their time in the activity. Family Structure Communication pattern among the family varies, depending on the situation. There are times when communication is clear and concise and there are times when emotions are heightened and tense, especially between D and V. V is the primary caregiver and primary keeper of the home. V and D do consult each other on issues that concern the children but V is the one who delivers the decision or message to the children. V and D both work and contribute financially to the family and household. D’s

The Life You Save May Be Your Own Short Story Analysis

The True Meaning of Life What brings you true joy? Is it family and friends, a religion, or some material item? In the short story, â€Å"The Life You Save May Be Your Own,† Flannery O’Connor gives examples of what can bring Tom Shiftlet joy, but what he chooses instead. A tramp, Shiftlet, wonders to the Crater house in search of a job. Mrs. Crater knows she needs her farm fixed up, so she allows Shiftlet to sleep in the car and will feed him if he fixes things at the house. Mrs. Crater tries to pawn her daughter, Lucynell, off on Shiftlet. Shiftlet is offered the car he fixed, a place to live, and $17.50 just to marry Lucynell. Shiftlet finally agrees and accepts the bribe. On their honeymoon, Shiftlet leaves Lucynell at a diner and moves†¦show more content†¦The car that Shiftlet voluntarily fixes is also a symbol for freedom, the moving spirit, but also how material objects can block mankind from God’s grace. Shiftlet first notices the beat up old ca r and offers to fix things up car when he says he can just sleep in the car like, â€Å"the monks of old slept in their coffins!† (O’Connor 678). Shiftlet not only does not care to sleep in the house with human company, but he also compares the car to a coffin. The car is a symbol of much more than freedom, like Shiftlet says when he compares a man’s spirit to an automobile, but also as a symbol of death. When discussing symbolism, Tom Deignan discusses how â€Å"Shiftlet responds, eerily linking the car to a symbol of death. Mrs. Crater then says ‘They wasn’t as advanced as we are.’ But Mrs. Crater’s response be ironic. By inserting the image of stoic, noble monks, O’Connor seems to be contrasting their lives of devotion with these two lives of greedy pursuit. The monks, within O’Connor’s value system, are perhaps more ‘advanced.’ Furthermore, Shiftlet’s desire for the car just might lead him to some sort of death† (Deignan 133). Because the theme is about finding what truly matters in life, O’Connor uses symbols to show the reader what does not matter and what does matter. She compares Shiftlet to Jesus Christ, but then at the end of the story sacrifices someone else for his own gain instead ofShow MoreRelatedThe Life You Save May Be Your Own1122 Words   |  5 PagesWhat if you were given a chance to start over and do things differently? To make up for your mistakes, right your wrongs? This idea is featured as a theme in Flannery O’Connor’s short story â€Å"The Life You Save May Be Your Own†, published in the 1953 Spring issue of The Kenyon Review (Kenyon College). The story is about a homeless man by the name of â€Å"Shiftlet† who approaches an isolated, run-down farm where â€Å"Mrs.Crater† and her mentally retarded daughter â€Å"Lucynell† lives. Crater offers Shiftlet a homeRead MoreThe Life You Save May Be Your Own1506 Words   |  7 PagesEvery writer has their own story and because of said story, it has an impact on who they are and how they think. In turn, this leads the writer into unraveling their writing style and, in an artistic way, write out their feelings in the form of a poem or story. We see this in the case of almost every writer, but as of now we re only going to look at Mary Flannery O - Connor. A major theme that reoccurs in much of Flannery O Connors work is her strong dis- like for the worlds current state, asRead MoreAnalysis Of The Life You Save May Be Your Own 1331 Words   |  6 PagesThe Evil of Two, the Demise of One: An analysis of â€Å"The Life You Save May Be Your Own† Authors often depict their characters in a story through direct and indirect characterization. Direct characterization is simply portrayed through the author or speaker of the story stating actual facts of a character, such as, â€Å"She was kind and plump.† In the case of indirect characterization, many authors will use the dialogue of other characters of the mannerisms and actions of the character to display themRead MoreVictory Lap1369 Words   |  6 Pagesconversion. A form of change can be seen in â€Å"Victory Lap† by George Saunders, a short story written in such a way that the events that are enrolling throughout the story are being processed and told through the minds of three main characters. Having the perspective of each character allows us, the readers to get a much greater understanding about them and to make a better character analysis. Having said that, this story is simply about a girl, Alison getting kidnapped by an unnamed kidnapper. WhatRead MoreMy Ambition In Life Essay To Become A C1082 Words   |  5 PagesMy ambition in life essay to become a collector Free Essays on My Ambition In Life To Become A Collector for students. Use our papers to help you with yours. My Ambition Become a Collector: exaggeration of your dream and thoughts of how you want to be in your life. My ambition is to become an IAS officer. Though I. My ambition in life is to become a teacher. There are a number of reasons for my choice. First, about 35 per cent of the people in India are illiterate. They are. Plan essay thirsha WebsitesRead MoreDna Fingerprinting Is Not All The Title1533 Words   |  7 PagesWhat if you knew your own body has the potential to send you to jail? You would probably be more careful when going out in public and would probably start overanalyzing every aspect of your everyday behavior. However, this question is not a matter of your physical body having the potential to send you to jail through your actions. It is a matter of biological aspects of your body and how they can reveal secretive information about you. You may have heard the phrase â€Å"No two fingerprints are alike†Read MoreCom/155 Appendix C Rhetorical Modes Essay1750 Words   |  7 Pagesused. |method works best with each rhetorical mode. |each rhetorical mode. | |Narration |The purpose of narration is to |Narrative methods represent a form of inquiry|1. Clarity. Complex words and | | |tell a story or narrate an event|that has promise for integrating evaluation |syntax are a hindrance to | | |or series of events. This |and organization development. Narrative |clarity and should be avoided.| | Read MoreAltruism And It s Causes1581 Words   |  7 Pagesrelation to a story of a bus driver who risked her own life to save the children she was transporting. To achieve this goal I will: define the necessary concepts (part I), provide examples demonstrating the differing causes of altruism and how they relate to the event in question (part II), and refer to conducted research which supports and further describes the actions taken in my chosen event (part III). While there are many persons who acted altruistically in the following story, I have decidedRead MoreSt. Jude Charity Speech Essay1162 Words   |  5 Pagespersuade to donating. INTRODUCTION ATTENDTION GETTER/ RELEVANCE; Think back to a time when you were younger, maybe the time when you played dress up using mommy’s make up. Maybe it was a time when you when you pretended that you were a power ranger, to tell you the truth I wanted to be the pink ranger! Think of when you said you want to grow up to be just like mom or dad! And maybe pictured how your wedding would be like when were older or if you’re really going to be a police officer or evenRead MoreThe Bean Trees Taylor Character Analysis1146 Words   |  5 Pagesï » ¿The Bean Trees: Character Analysis Taylor Greer is the primary protagonist of the adventurous tale taking place throughout multiple states in America, The Bean Trees. Taylor is girl from a town of simpletons, and she wants to escape that and live freely somewhere else. The Bean Trees is written by Barbra Kingsolver, an acclaimed author, and the story is about Taylor and her life after leaving a small town in Kentucky to find happiness. Taylor is a very complex person with a number of defining

Fears in The Most Dangerous Game Most Dangerous Ga Essay Example For Students

Fears in The Most Dangerous Game Most Dangerous Ga Essay me Essays Fears in The Most Dangerous Game ADM1 All around it was quiet. ADM2The birds were chirping and the leaves were blowing. Suddenly, a man fled from the brush, holding only a knife in his right hand. After the fleeing man had ran some distance, another man came out of the brush holding a revolver. This man walked calmly after the fleeing man not worried that the he would escape. The old, erect man stopped, and loaded his revolver. He then took aim, shot a round and hit the fleeing man just as he turned around. The man dropped as he died instantly. The old man then walked over to the game he had just killed, grabbed the body by the shirt, and dragged the body into the brush. Richard Connells The Most Dangerous Game is a story based on a man who thrives for hunting humansADM3. The way Connell wrote this short story reveals some characteristics about him. The Most Dangerous Game is a psychological story about the author facing and overcoming fear. ADM4 The generals eyes had left the ground and were traveling inch by inch up the tree. Rainsford froze there, every muscle tensed for a spring. But the sharp eyes of the hunter stopped before they reached the limb where Rainsford lay; a smile spread over his brown face. This story is filled with the same type of fear Connell experienced in his life. Perhaps he felt hunted at one point in his life and decided he had to run away from all the pain and anger. For instance, his father may have been abusive to him, so he decided to run away from the fear of being emotionally as well as physically hurtADM5. Rainsford slid down the tree and struck off again into the woods Following the trail with the sureness of a bloodhound came General Zaroff. Connell ran and ran and ran, but no matter how far he ran, his fears were always behind him. Connell would soon figure out what to do. ADM6 Connell also showed the ability to overcome his fears. At the end of the story, Rainsford confronts Zaroff in Zaroffs own bedroom. Zaroff offers a truce, but Rainsford does not accept and they fight until the death. Rainsford had successfully faced Zaroff, his fear.ADM7 Connell is showing that he overcame the fears he had in his life by facing them with confidence. If he had run away, he would have run forever, and would have eventually gotten tired of running and would have been caught by his fearsADM8. He knew he could not run any longer and had to face his hardships in life. The ending result ADM9would end up in victory. Connell expressed how he overcame and conquered his fears in The Most Dangerous Game. He started to run and hide, but knowing he would never escape;ADM10 he decided to stare at them directly in the face. The hunted man fled from the brush, hiding behind a tree as he watched the hunter fall directly into his trap. Although the hunter was wounded, he was not killed. The hunter escaped to his castle to where the hunted followed. He waited for the hunter to come out once again so he could face him and defeat him once and for all. The hunter came out and the two of them dueled.ADM11 ADM1 Good title! ADM2I still love your introductions this one is good too. But, try some other types as well. Let me know if you need suggestions. .u3a06f43b52e98c1e4845d4aa30cf49e5 , .u3a06f43b52e98c1e4845d4aa30cf49e5 .postImageUrl , .u3a06f43b52e98c1e4845d4aa30cf49e5 .centered-text-area { min-height: 80px; position: relative; } .u3a06f43b52e98c1e4845d4aa30cf49e5 , .u3a06f43b52e98c1e4845d4aa30cf49e5:hover , .u3a06f43b52e98c1e4845d4aa30cf49e5:visited , .u3a06f43b52e98c1e4845d4aa30cf49e5:active { border:0!important; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .clearfix:after { content: ""; display: table; clear: both; } .u3a06f43b52e98c1e4845d4aa30cf49e5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3a06f43b52e98c1e4845d4aa30cf49e5:active , .u3a06f43b52e98c1e4845d4aa30cf49e5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .centered-text-area { width: 100%; position: relative ; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3a06f43b52e98c1e4845d4aa30cf49e5:hover .ctaButton { background-color: #34495E!important; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3a06f43b52e98c1e4845d4aa30cf49e5 .u3a06f43b52e98c1e4845d4aa30cf49e5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3a06f43b52e98c1e4845d4aa30cf49e5:after { content: ""; display: block; clear: both; } READ: Flowers for Algernon: Charlie's Psychological Trau EssayADM3Pretty good transitional phrase. Good instincts. ADM4Strong thesis for a Freudian approach. ADM5Excellent! Not only are you exploring the concept of fear in his life, you are even making specific guesses as to what it could literally have been. Even better, you are being psychological in relating it to his parental figure. Freud would approve! ADM6Its good that you are creating a transitional passage to the next paragraph. However, you really dont need this quotation to do it. Just go with your sentence and save the quotations for building your analysis. ADM7Nice! ADM8Because you said at .

Work Stress Essays - Stress, Occupational Stress,

Work Stress 1.0 Introduction Throughout the eighties and into the nineties, work stress have continued to rise dramatically in organizations across North America. The eighties saw employees stressing out from working in a rapidly growing economy. During the nineties, beginning from the recession of 1992 till present day, employees are stressed by their own job insecurities in the face of massive downsizing and restructuring of organizations in order to be competitive on the global stage. Work stress is a very extensive topic ranging from research on the sources of stress, the effects of stress, to ways on managing and reducing stress. This report will focus first on the evidence for the harmful effects of stress at work, both mentally and physically. The last section will briefly explain why management should be concerned with rising employee stress and will describe some actions management can take to alleviate work stress. 2.0 Harmful Effects of Stress Most research studies indicate a high correlation between stress and illness. According to authorities in the United States and Great Britain, as much as 70% of patients that are treated by general practitioners are suffering from symptoms originating from stress . Everyone experiences stress, however, each person responds to stress very differently. Their response is dependent on how each person reacts to stress emotionally, mentally, and physically. There are, however, common effects of stress for most people on the physical and mental body. 2.1 Physical Effects The researcher Blyth in 1973 identified a list of diseases which have a fairly high causal relationships with stress. His evidence was obtained through interviews with medical experts, review of reports by the World Health Organization and consultations with the J.R. Geigy Pharmaceutical Company. The following is a list of some of the illnesses Blyth had identified : 1. Hypertension2. Coronary thrombosis3. Hay fever and other allergies4. Migraine headaches5. Intense itching6. Asthma7. Peptic ulcers8. Constipation 9. Rheumatoid arthritis10. Colitis11. Menstrual difficulties12. Nervous dyspepsia 13. Overactive thyroid gland14. Skin disorders15. Diabetes mellitus16. Tuberculosis Research conducted by Woolfolk and Richardson in 1978 further confirmed Blyths list that hypertension, coronary disease, infections, and ulcers are highly related to the amount of prolonged stress an employee is subjected to. Evidence for a causal relationship between hypertension and stress was seen in a study of air traffic controllers. The work stress is enormous for this occupation due to the high responsibility for the safety of others that people is this field must bear. This study noted that air traffic controllers experiences a hypertension rate approximately 5 times greater than other comparable occupational groups . Only in recent studies was stress linked to coronary disease. As the majority of heart attacks are caused by fatty substances adhering to the artery walls (arteriosclerosis), stress is a causal factor in that, at high levels, the amounts of the two fatty substances, cholesterol and triglycerides, in the blood steam are elevated. This is evidenced in one study of tax accountants. As the deadline for the annual tax filing drew nearer, cholesterol levels rose without decreasing until 2 months later. The situation here shows that cholesterol in the blood rises gradually with constant exposure to stress. There is also strong evidence for the causal relationship between stress and infectious disease. Woolfolk was able to show that employees that are very fatigue (a symptom of stress) were more susceptible to infections. In his study conducted upon 24 woman during the flu season, every woman was administered a certain amount of flu virus into their blood stream. Woman in the group who were fatigued were administered a smaller dose than those who were not. Woolfolk found that the women who had just gone through very stressful experiences were more susceptible to the infection despite a very small dosage of the flu virus. The other women who were not tired did not get infected even though they had considerably high dosages of flu virus in them . Lastly, evidence that ulcers are associated with high stress levels have been conclusively proven by Woolfolk. Ulcers occur when digestive juices burn a hole in the stomach lining. A person under stress or anxiety would stimulate the rapid secretion of digestive juices into the stomach. Thus, when a person is subjected to constant tension and frustration,

Equation for Reaction Between Baking Soda and Vinegar

Equation for Reaction Between Baking Soda and Vinegar The reaction between baking soda (sodium bicarbonate) and vinegar (dilute acetic acid) generates carbon dioxide gas, which is used in chemical volcanoes and other projects. Here is a look at the reaction between baking soda and vinegar and the equation for the reaction. How the Reaction Works The reaction between baking soda and vinegar actually occurs in two steps, but the overall process can be summarized by the following word equation: baking soda (sodium bicarbonate) plus vinegar (acetic acid) yields carbon dioxide plus water plus sodium ion plus acetate ion The chemical equation for the overall reaction is: NaHCO3(s) CH3COOH(l) → CO2(g) H2O(l) Na(aq) CH3COO-(aq) with s solid, l liquid, g gas, aq aqueous or in water solution Another common way to write this reaction is: NaHCO3 HC2H3O2 → NaC2H3O2 H2O CO2 The above reaction, while technically correct, does not account for the dissociation of the sodium acetate in water. The chemical reaction actually occurs in two steps. First, there is a double displacement reaction in which acetic acid in the vinegar reacts with sodium bicarbonate to form sodium acetate and carbonic acid: NaHCO3 HC2H3O2 → NaC2H3O2 H2CO3 Carbonic acid is unstable and undergoes a decomposition reaction to produce the carbon dioxide gas: H2CO3 → H2O CO2 The carbon dioxide escapes the solution as bubbles. The bubbles are heavier than air, so the carbon dioxide collects at the surface of the container or overflows it. In a baking soda volcano, detergent usually is added to collect the gas and form bubbles that flow somewhat like lava down the side of the volcano. A dilute sodium acetate solution remains after the reaction. If the water is boiled off of this solution, a supersaturated solution of sodium acetate forms. This hot ice will spontaneously crystallize, releasing heat and forming a solid that resembles water ice. The carbon dioxide released by the baking soda and vinegar reaction has other uses besides making a chemical volcano. It can be collected and used as a simple chemical fire extinguisher. Because carbon dioxide is heavier than air, it displaces it. This starves a fire of the oxygen needed for combustion.

10 Tips on How to Write the Perfect Blog Post

10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post By Guest Author You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. In fact, the way you format your post is almost paramount to the actual content itself. Readers may not even realize that they like these formatting nuances, but a well organized and designed post can help keep them reading and sharing. Here are ten things you can do to turn your content into the perfect blog post: 1. Pick the Perfect Title Coming up with a direct but enticing title is the most important part of your blog post. You want readers to find your article easily with a simple search. Picking a title that will accurately match what the reader is searching for is obviously important in this age when nearly every Internet experience begins with Google. The tricky part is striking the perfect balance between a relevant title and an exciting one. The perfect blog post title will be fun, funny, ironic or controversial while still keeping the core point of the article clear and present. 2. Make the Main Point Clear The perfect blog post will let readers know what they are about to enjoy right away. Unlike a novel or movie, you don’t want the crux of the blog post to develop slowly. Internet readers have notoriously short attention spans, so make sure you open with an intro paragraph that lays out the post and lets the reader know he or she has come to the right place. 3. Make a List One easy formatting trick is to organize your post as a list. Make your different arguments into numbered or bulleted points, or include bolded subheadings. Top-ten lists and rankings are interesting to readers and give the post a clear reason to be read to the end. It also makes the post organized and clearly shows the reader what the key points will be. 4. Linkbait The perfect blog post will have content that other bloggers want to link to. Posts with â€Å"How to†¦Ã¢â‚¬  or â€Å"Top 10† in the title tend to get a lot of blogosphere attention. A great blog post also needs to have a large number of outbound links in the body. This is will help other bloggers notice your work and give you a return link, and will also give readers a feeling that you have done your research before writing your post. 5. Make It Attractive Making your post look nice is a quick and easy way to make readers happy. Before making a post public, take time to go back and format it to your liking. Make keywords bold, form organized or bulleted paragraphs, cut out unnecessary content to shorten up the post, enlarge titles and subject lines, and so on. A perfect post will be a pretty post. 6. Include Multimedia Even if your writing is the richest on the Internet, adding images or videos is crucial to breaking up the text and keeping things interesting. If you are writing a travel post, include attractive images of the destination. If you are writing an editorial piece, embed a fun video clip that helps illustrate your point. Multimedia livens up a post and is a critical part of the perfect blog post. 7. Stick to the Point For a blog post to be perfect, it needs to be concise and it needs to stay on topic. As stated before, blog readers have a short attention span. When they search for a specific subject, they want the post to deal with that subject and not meander between several topics. Unless your post is about a Hollywood star or political scandal, mentioning such an event will only draw readers who are really looking for a post on a different topic. 8. Use Keywords The perfect blog post will be constructed with keywords in mind. A simple search using Google AdWords on a subject will let you know which related keywords are most commonly searched. Keeping those words in your title and throughout the body will make it easy for your audience to find your post and will make it clear to them that they have come to the right place. 9. Keep Length in Mind Though it depends on the nature of your blog, keeping your post to an appropriate length is crucial. There is no optimal post length, but if it is too long, you risk readers getting impatient and leaving before they are done. In general, keeping a post under 1,000 words is a good rule of thumb. Keeping it between 500-800 words is ideal. 10. Be Original Make your post unique! Don’t simply say what everybody else is saying. Add your mark by mixing it up and making your post stand out in some way. The perfect blog post will make your audience stop and think. It will conjure some sort of emotion and make readers talk amongst themselves. A good indication that you have done your job is a post with a lot of engagement. If a post has readers commenting or arguing, you know you have given your audience something valuable to talk about. While the perfect blog post starts with compelling content, there is clearly much more to the formula. Use these ten tips when you write your next post and sit back and enjoy the results! About the Author: Sarah Fudin currently works in community relations for the University of Southern Californias Masters in Teaching program, which prepares teachers to earn their teaching credential. Follow her on twitter @USCTeacher. Outside of work Sarah enjoys running, reading and Pinkberry frozen yogurt. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts3 Types of HeadingsParataxis and Hypotaxis

Consumer behavior Essay Example | Topics and Well Written Essays - 2750 words

Consumer behavior - Essay Example There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance to focus on consumers’ behaviour and come up with marketing strategies, so the organization’s product or service can be made an enticing one as well as an optimally selling and successful one. In that direction, the focus will be on the British product or brand of BMW’s MINI or MINI Hatch, explaining how its marketing mix elements driven by psychological and sociological drivers has been working together to influence consumer buying behaviour, and thereby aiding it to become one of the most successful consumer products of the world. Background Mini (b randed initially as MINI, MINI Cooper and now as MINI Hatch) was originally a British automotive brand, but is now currently owned and manufactured by the German auto major, BMW Group. Due to its unique design and performance, Mini, since its launch in 1950s, became one of the most likeable and popular cars in Britain as well as throughout the world. It came under BMW’s control in 1994, when BMW purchased Minis’ then owner, Rover. However, with Rover facing massive losses at the turn of the millennium, BMW decided to sell Rover and thereby stop treating â€Å"'The English Patient†, as the struggling Rover subsidiary was nicknamed by the British Press. Even while selling off the Rover, BMW understanding the significance and potential of Mini as a brand made up its mind to hold it. They allowed Rover to sell out all the manufactured models, and when the last one was sold, the brand name 'Mini' got reverted to BMW. Under that brand name, BMW started manufacturing o f its version at Oxford plant in Cowley, United Kingdom, thereby launching what came to be one of the most successful brand plus iconic products out of UK. BMW’s MINI as an optimal PRODUCT With BMW reworking and re-branding an already successful product of Mini, it had in its hand an optimal PRODUCT, when it launched it in 2000 at the Paris Motor Show. During the launch, BMW modified the brand name as MINI Cooper, with the letters of ‘Mini’ capitalized, along the addition of the name Cooper. Both these changes were done to give it a makeover and importantly to differentiate it from the Mini was produced by Rover. This fresh avatar of MINI was unrelated to the old Mini in the technical and configuration sense, but still retained certain key, successful and iconic features like the transverse 4 cylinders, along with front-wheel-drive configuration and importantly the iconic as well as the unique "bulldog" touch. Although, they incorporated certain old features, the new MINI was an advancement or forward evolution of the old car, as many technologically advanced aspects starting from the high powered engine to various technical and non-technical aspects were featured. BMW MINI’s designer Frank Stephenson had this to say, â€Å"The MINI Cooper is not a retro design car, but an evolution of the original. It has the genes and many of the characteristics of its